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Brand excel Inc. is a Trade Marketing solutions, delivering various retail marketing concepts & solutions for products and services. Specializing in corporate and product identity , Brand Excel offers strategic thinking and creative of the highest international standards. Our business is to build brand excellence.
We ensure that we deliver on every promise and agreement made to you and the product.

Brand Excel Inc

Brand excel Inc. is a Trade Marketing solutions, delivering various retail marketing concepts & solutions for products and services. Specializing in corporate and product identity , Brand Excel offers strategic thinking and creative of the highest international standards. Our business is to build brand excellence.

Brand Excel Inc. specializes in delivering effective business communication through Integrated Retail Marketing, Brand Activations, Promotional Marketing, Launches, etc …….

We pride ourselves on our ability not to just develop innovative and ground breaking sales and marketing solutions, but more importantly be able to deliver them on time, and within the budget.

We ensure that we deliver on every promise and agreement made to you and the product.

We have a pool of highly experienced / talented people, equipped with the right set of skills and experience to turn our big ideas into reality and make them effective for you.

Brand Activations

Marketing, as we know, is all about waging war against competitive forces to win market share. For this purpose, marketers create warriors which win the perceptual battle for them, and these warriors are called BRANDS. Owing to this, marketers have stepped up their efforts to build their brands. They are building their marketing programs around their brands.

Brand Excel team has a collective experience of 10 years of managing Brand Activation activities, both small scale and large scale including school activities, college promos, corporate and mall activities. The team has conducted various promotion, seminars, trainings etc. in cities ranging from metros like Mumbai, Pune , Ahmadabad, Kolkata & Chennai.

Brand Activation can be carried out in a number of ways:

  • Promotional Marketing

Promotion is one of the market mix elements. These elements are personal selling, advertising, sales promotion, direct marketing, and publicity. A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image. There are different ways to promote a product in different areas of media. Promoters use internet advertisement, special events, endorsements, and newspapers to advertise their product. The role of promotional marketing has undergone a manifold increase in the last few years and is only going to gain more popularity in times to come. Brand Excel has been able to deliver some of the best promotions(Sales promotion/inducing trials/sampling activities etc.) for some of the best brands in India.

  • Retail Marketing

In some parts of the world, the retail business is still dominated by small family-run stores, but this market is increasingly being taken over by large retail chains. Just like Advertising attracts the consumer in to buying a product, it is retail marketing that makes the consumers pick one product over the other. Brand Excel helps to improve brand visibility and uniformity in terms of brand identity through:

  • Merchandising
  • Maintenance
  • POP deployment

  • Trade Loyalty Programs

    If on-ground marketing activities or even above-the-line promotions make a difference in terms of enhancing consumers’ awareness towards various brands, how much of this really translates into the consumer actually buying the product at the shop floor?

    “That’s a crucial question for marketers to ponder over,” Any product that does not form an indispensable part of the consumers’ daily life will have to look at options beyond the usual advertising and marketing communications. This is mainly because there is no compelling reason for the consumer to buy some products and there are enough reasons to postpone the choice. companies still believed in giving handsome freebies and discounts to get trade to push the product down the consumers’ throats. But what needs to be realized is that in today’s age, competition can give twice these offerings and thwart such efforts.

    We at Brand Excel believe to strengthen the ownership among the trade partners of a brand and keep them excited by means of the innovative Trade loyalty / engagement programs.

    We have conceptualized and executed many such programs for various clients across Pan India by providing an edge to our Traders by enrolling / gratifying as per the criteria in real time.

    Merchandising & Maintenance

    Merchandising is the activities performed by you in an outlet that promotes the sale of products to consumers.
    We make our products:

  • Convenient
  • Available
  • Accessible

  • We at Brand Excel have created standards of performance for merchandising. For example, ensure our products are the first products that the consumer sees when they walk into an outlet.

    These standards ensure clarity to you and consistency in the way products are merchandized throughout the market place.

    “Merchandising & Maintenance standards are extremely important to us. We educate our staff on an ongoing basis, including seasonal styling planograms and store visits, to ensure there is consistency on a national level. To ensure consistent merchandising standards, we supply visual staff nationally with a ‘bible’ that outlines the company’s visual standards and guide-lines for all areas and departments.

    Our experienced visual and retail merchandisers are skilled employees who dedicate themselves to knowledge of your product. They navigate the retail environment to best position your product for maximum sales.

    Timely analytics drive performance to your retail merchandising program to ensure all details are being completed to your satisfaction.

    Sales Channel Management

    An End to End solution for managing a sales force to build a better ownership within the Trade,
    starting from the desired :

    • Hiring
    • Induction & Training
    • Placement
    • Target Setting
    • Reporting
    • Performance Evaluation
    • Payroll Management
    • Appraisals
    • Productivity
    • Visibility-Merchandising
    • Tangible ROI v/s Sales

    Our Philosophy

    • Focused team for a/c management
  • We would assign a team comprising account management, strategy and creative resources.
    • Complete Responsibility
  • We take complete responsibility of the project / program.
    • Regular reviews
  • Team will function as extended arm to your team. With regular reviews and course corrections.
    • Enhance
  • As we start working, we will come back to you with more innovative ideas and cost effective solutions to improve our level of engagement.
    • Evolve
  • Keep up with the time, revitalize, EXCEL
  • Our Edge

    • Industry Knowledge
  • Telecom
  • FMCG
  • Insurance
  • Consumer Durables
    • Pan India Presence
  • Operating from west having offices in Mumbai, Pune & Kolkatta
  • Have strong resources based in Delhi, Bangalore, Chennai
  • Presence in top 32 cities Pan India.
    • Scalable Driven Processes
  • Hiring
  • Logistics
  • Sales Reporting
  • Videocon Sim cards

  • Hiring a team of 250 ISP’s across Mumbai
  • Sales Channel Management-LFR & MR across Mumbai
  • Retail Training

  • Aircel

  • Hiring a team of 350 ISP’s across Mumbai
  • Sales Channel Management-LFR & MR across Mumbai
  • Retail Training

    Aircel ( Canter Van Activations )

  • Canter Van Fabrication
  • Permission management
  • Promotional offer
  • Logistic management

  • Uninor

  • Hiring a team of 60 ISP’s across Mumbai
  • Sales Channel Management-LFR & MR across Mumbai
  • Retail Training

  • Virgin

  • Hiring a team of 280 promoters across West
  • Sales Channel Management-OR & MR
  • Retail Training
  • Kiosk Management

  • Black Berry ( Retailer engagement )

  • Holi caravan activations across West
  • Retailer engagement Program
  • Hiring of Emcee, vehicles, Dholwalas, Photographers , Promoters….etc
  • Procurement of T-shirts, Collaterals and retailers gift
  • Covered 220 outlets in Mumbai, Pune, Ahmadabad, Nagpur, Surat, Raipur, Baroda, Indore, Rajkot

  • Videocon D2H

  • Hiring a team of 500 Field engineer assistants across Mumbai
  • Program Period for 6 months.

    Videocon D2H

  • Hiring a team of 100 ISD across Mumbai
  • Program Period for 6 months.
  • Recruitment & Payroll management

    Videocon D2H

  • Hiring a team of 40 ISP’s across Mumbai
  • Program Period for 6 months.

  • Samsung S3 activations

  • Hiring a team of 66 ISD’s in Mumbai
  • Hiring a team of 36 ISD’s in Pune
  • Activity period 2 months
  • Asset management
  • Reporting
  • Demo calls on S3 features and generating leads

  • Cavin Kare ( Indica Hair Dye Sampling )

  • Hiring a team of 100 promoters
  • Activity Period 1 week
  • Touching a target group of 1 lac + customer database
  • T-Shirts, Bags & caps Procurement

  • Quick Contact

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    Where We Are

    Brand Excel Inc
    Shop No. 9, Samrat Sadan Bldg.,
    Mauji Rathod Road,
    Noor Baug, Sandhurst Road,
    Mumbai - 400 009.
    Mobile : +91 9220582786
    Email : info@brandexcel-inc.com
    Copyright © 2012 Brand Excel Inc
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